Image29 May 2020

51 YEARS EXISTENCE OF ADING – Speech of Mr. Blagoja Donchev, B.Sc.civ.eng., General Manager and President of Board of Directors of Ading

Due to the state of emergency and the inability to celebrate Ading’s 51st birthday together, I am addressing you in written so that we could be together virtually, and wish each other to celebrate our birthday in good and safe conditions.

We started our journey and made our first steps 51 years ago, on May 30, 1969. It was a really turbulent and interesting period in human history, which inspired several of our enthusiasts to start a small company. The beginning was really hard. The industry they were aiming for and the activity they wanted to do had already been reserved for the northern developed member-states of the then Socialist Federal Republic of Yugoslavia, Slovenia and Croatia. But “nothing is impossible and unachievable" – this is the philosophy that has been driving us for 51 years now, and in those moments, we managed to start producing construction chemicals.

Since then, our mission to be the "ingredient of every structure" has been a constant challenge which we believe in and we strive to achieve, making us leaders in the production of construction chemicals in South-Еast Europe.

In the past 51 years, including this one, ADING has gone through a lot of uncertainties, social changes and unpredictable circumstances, but we have always come out stronger. We, the construction pharmacists, as many call us today, a team made of builders, architects, technologists, chemists and other professionals, are an authentic and rare Macedonian brand and informal ambassadors of our country.

Currently we are present on more than 13 markets, but in the past 51 years, we have reached the farthest places. Our products, knowledge and technologies have been applied in construction and embedded in countless significant and strategic facilities around the world. We are the ones, the world travellers, the professionals whose experiences, knowledge and expertise have solved a lot of specific construction problems.

Today, the whole Group, together with the daughter companies in Macedonia, Serbia, Bulgaria, Kazakhstan, employs around 150 people and they are all dedicated to their work and continue the path that the first generations of ADING had traced. Even today, in the face of a global pandemic and a new reality, we are going forward and do not give up. Like many other companies in our industry and other industries, and the community in general, we are facing a number of difficulties in our everyday working. However, we have reorganized in every security and technical aspect of the operation and have continued in overcoming the current problem, using exclusively our own forces.

In these difficult times, we continue to nurture our socially responsible relationship as a company, the employees have the same treatment as before, and we continue to help the community. We have also temporarily transformed our logo and the slogan that now reads "distance is a key ingredient for our health." With this, we confirm once again that we are aware of the situation we are in, and that we are making joint efforts to overcome it.

Older people among us know and remember the numerous obstacles we have experienced: social transformations, wars, economic crises, and uncertainties. However, we have survived. That is why we are strongly convinced that we will come out stronger from this situation, and we will learn lessons for our further operation. The obligation to continue walking on the path traced 51 years ago is stronger than anything; history has taught us, and we have also proven that “nothing is impossible and unachievable"! Let's keep to that and most important at this point, let's keep distance!

I would like to congratulate the 51st anniversary to all the Ading’s people, shareholders, and employees, with the best wishes for overcoming this global health and economic crisis, which is hanging over all of us. Dear customers, suppliers, business partners and long-term associates, let’s help each other to mutually overcome perhaps the most difficult period so far, whose ending cannot be predicted. As always, ADING will do everything, and will give the maximum in its work!

 *Please visit the link below to remind ourselves to Ading's monography, "50 Years since the First Steps", published in 2019 on the occasion of the company’s 50th anniversary.

http://www.ading.com.mk/CMS/Upload/mono-50/za%20web.pdf

General Director and President of Board of Directors of Ading

Blagoja Donchev, B.Sc.civ.eng.